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Klout Perks Wednesday: Some thoughts about Audi, swag, packaging and impact

A little Klout Perk love, from Audi. I dig Klout Perks. A lot. Why? Because I get free stuff. And I have to hand it to Klout: They’re figured out a clever little revenue model for their influence...

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What being member #149 taught me about how Klout Perks could really rock

Every once in a while, I receive a package in the mail that I wasn’t expecting. The doorbell rings, I go to answer, and sitting there on my doorstep is a box. Brown waves at me, drives off, and I walk...

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Digital Influence Recalibrated, Part 1: Understanding Klout’s measurement...

Everyone in the digital space seems to be writing about Klout all of a sudden, and for good reason: As “the standard of influence,” Klout has become digital marketers’ shiny object of the moment....

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Digital Influence Recalibrated, Part 2: Digging deeper than the “Klout Score.”

Part 2 of 3. Clarification Number 2: Klout isn’t about the one score. It provides a breadth of relevant insights that can help marketers properly target “influencers.” Forget about the score for a...

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Digital Influence Recalibrated, Part 3: What Influence Is And Isn’t.

Part 3 of 3. Clarification Number 3: Influence is not a magical mind-control superpower, even on the internet. The term “influence” as it is used by marketers (especially digital marketers) today...

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R.I.P. Personal Branding

May 2012 finally sound the death knell for all things “personal branding.” Here’s the thing: People are people. They aren’t brands. When people become “brands,” they stop being people and become one...

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BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social...

I can’t lie, every time I see a list of top social media or digital “influencers” pop up in my stream, I cringe a little. Why? Because 99% of the time, Top 10/25/50/100 lists are nothing more than...

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